Explications:
McDonald's is a multinational American fast-food chain known globally for its burgers, fries, and other quick-service menu items. As a franchise-based business, it operates under a franchising model, allowing individuals to own and operate McDonald's restaurants while adhering to the company's standards, menu, and branding.
The primary activity of McDonald's involves the preparation and sale of fast-food items such as hamburgers, french fries, chicken products, and various beverages. The company's core purpose is to provide quick and convenient meals to customers worldwide.
McDonald's is one of the largest fast-food chains globally in terms of revenue, number of locations, and brand recognition. It operates in numerous countries across six continents, making it a prominent player in the fast-food industry.
The company's business model heavily focuses on profitability. While providing convenient and affordable food is a part of its mission, maximizing profits is a fundamental goal.
In terms of size, McDonald's has a vast network of franchisees and company-owned restaurants, employing millions of people worldwide. Its resources include its well-established brand, efficient supply chain, marketing strategies, and technological innovations.
McDonald's operates across various segments of the fast-food industry, serving a diverse customer base. Its interventions include product innovation, expansion into new markets, and adapting to changing consumer preferences.
In the fast-food market, McDonald's holds a significant position due to its global reach, strong brand image, and consistent offerings. Its market presence and size enable it to compete and maintain a leading position among other fast-food chains.
